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What is the Landcare Volunteer Recruitment Initiative?
The Volunteer Recruitment Initiative (VRI) is the Victorian Government's commitment to supporting Landcare to grow into the future.
Volunteer Recruitment Initiative
In the 2007-08 budget the Victorian Government committed $2 million to the Landcare Volunteer Recruitment Initiative (VRI) between 2007 and 2011. The key objectives of the initiative are to support current Landcare groups and networks to maintain and increase their memberships, while encouraging more Victorians to be come involved in Landcare as volunteers.
The key components of the initiative include:
Growing Landcare for the future - a new initiative which will complement the current grants program by supporting existing Landcare groups and networks to undertake targeted recruitment drives; and
Promoting new Landcare Groups – a new intitiaitve which will make start-up grants available to eligible new Landcare groups to cover executive support, insurance and other administrative needs.
Year 1 of the initiative has focused on researching the drivers and barriers to volunteering in Landcare, developing start-up grants for new groups and networks, the production of small scale promotional products and involvement in the Victorian Landcare Gateway website re-development, and formulating a strategy based on the research findings.
Years 2 to 4 of the project will likely include targeted marketing and promotional activities in response to the findings of the research in Year 1. There will also be grants to Landcare groups and networks for recruitment and training, in addition to continuing the start-up grants.
What are the benefits of the Landcare Volunteer Recruitment Initiative?
The Landcare Volunteer Recruitment Initiative will work in partnership with existing Landcare networks and groups, new Landcare groups and volunteers, Catchment Management Authorities, farmers and other landholders, public land management authorities and industry to generate more community involvement in Landcare in Victoria, which in turn will generate multiple benefits for local communities, the environment and the economy.
